Countless hours of study indicate that color does matter. Notice how fast food restaurants, schools, and pro sports teams all select determined colors that "represent" them. You already know that colors can recommend a mood or attitude, but did you also know that color accounts for 60 percent of the acceptance or rejection of an object or a person? These impressions don't convert overnight. We all have automated color triggers and secret associations about varied colors. Color impacts our thinking, our actions, and our reactions. Armed with this knowledge, we must take into inventory the association of colors in our persuasion and marketing efforts.
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Color is a great persuasive device. Since we don't perceive what is happening, we don't build a resistance to persuasive color techniques. This process happens at a fully subconscious level. Color is important in marketing, in advertising, and in product packaging. Colors are not just for appearance--they have significance. The popular food colors are red, yellow, orange, and brown. These colors trigger automated responses in our nervous law and stimulate our appetite. Fast food restaurants decorate with shades of red, yellow, and orange. These hues are known as "arousal colors" because they stimulate the appetite and encourage you to eat faster. Collate these fascinating colors to the calming colors found in fine restaurants. These restaurants tend to use greens and blues in their build schemes, colors which encourage you to stay and linger.
Colors can also be used to attract our attention. The shades that grab our attentiveness are reds and oranges. The challenge is that each color has complicated meanings; one person might draw one meaning while another person might close an entirely dissimilar meaning. Red can be fascinating to one group and mean "unprofitable" to another. To others it could signal "stop" or "danger." Red can denote boldness, aggressiveness, and extrovertedness, but it also represents anger, danger, sin, and blood. Yellow is known as a fast color and is the first color to register in the brain. Yellow causes you to be alert and watchful. The results of such study elaborate why new fire trucks and fire hydrants are being painted yellow.
An fascinating study on the use of color occurred at the U.S. Naval Correctional center in Seattle, Washington. The whole retention cell was painted pink, except for the floor. Many inmates at this stage of confinement were hostile and violent. The cell was painted pink to see either the color would have a calming consequent on the prisoners. Each person was only held ten to fifteen minutes a day in these pink cells. After 156 days of constant use, there were no incidents of erratic behavior in the inmates.
What about the color of the pills you take? study has shown that the color of medicine can convert the perception or association of the pill. When scientists studied the drugs habitancy took and the associations they formed of them based on their colors, they found that most habitancy felt white pills were weak while black ones were strong. In another study, researchers gave blue and pink placebos to healing students, who were told the pills were either stimulants or sedatives. The students taking the pink pills felt more vigor while the students taking the blue pills felt drowsy.
Color even enhances the perceived flavor and desirability of the food we eat. For example, orange juice with enhanced orange hue was preferred over simply colored orange juice and was plan to be sweeter. This was also true for strawberries, raspberries, and tomatoes. The redder they looked, the more they were preferred.
In one experiment, the flavor of coffee was manipulated by the color of the serving container. Two hundred habitancy were asked to judge coffee served out of four dissimilar containers--red, blue, brown, and yellow. All containers contained the same brand of coffee, yet the coffee in the yellow holder was found to be "too weak." The blue holder coffee was dubbed "too mild." Seventy-five percent of respondents found the coffee in the brown holder to be "too strong" while 85 percent found the red holder coffee to be "rich and full-bodied." A similar experiment was also done with women and facial creams. Subjects were given pink and white face creams, which were selfsame except for their color. One hundred percent of the women surveyed said that the pink cream was more effective and milder on sensitive skin.
In another experiment, researchers gave subjects laundry detergent to test for quality. Of course, all of the boxes contained the exact same detergent, but the outsides of the boxes were dissimilar colors. The test colors were yellow, blue, and a blend of both. After a two-week testing period, the test groups reported that the soap in the yellow boxes was "too harsh" and the detergent in the blue boxes was "too weak." The detergent in the blend yellow and blue boxes was "just right." The findings indicated that the yellow represented strength while the blue represented hygienic power.
Common color associations:
Red: strength, power, anger, danger, aggression, excitement
Blue: coolness, truth, loyalty, harmony, devotion, serenity, relaxation
Yellow: brightness, intelligence, hostility, wiseness, cheerfulness, loudness,
Green: peacefulness, tranquility, youthfulness, prosperity, money, endurance, growth, hopefulness
Orange: brightness, unpleasantness, sun, warmth, bravery, invigoration, radiation, communication
Purple: royalty, passion, authority, stateliness, integrity, mysticalness, dignity
White: plainness, purity, coldness, cleanliness, innocence, hygiene
Black: desperation, wickedness, futility, mysteriousness, death, evilness
Gray: neutrality, nothingness, indecision, depression, dullness, technology, impersonality
Application Questions
What colors do you need to use in your presentation, product, or containers that will invoke a desired response?
What color combinations are you using that inhibit your prospect from feeling comfortable.
What study have you done with our color combinations? Why do you think color matters?
Everyone persuades for a living. There's no way colse to it. either you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Success benefit to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. build an insight of its profound value over all aspects of life."
Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically growth your income, enhance your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and earnings you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince person to do something? Have you reached your full potential? Are you able to motivate yourself and others to perform more and perform their goals? What about your relationships? fantasize being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more determined in your capability to persuade.
Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the buyer has come to be exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are of course 120 available!
Color Sells
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